WARNING: This article is for marketing department in your industry. What you are about to discover is the beauty of a short cut that will save you time, money and expertise.
I know marketers want better results, but that most aren’t sure how to get them. That’s where Unbounce’s report comes in, helping marketers optimize their landing pages with an easy-to-understand report designed to start converting more visitors.
Which Industries Are Included in This Report?
In this report, marketers from 16 different industries can review how their specific industry performs and exactly where they rank within it.
Here are just a few examples:
- Real Estate
- E-commerce
- Business Services
- Agencies
- Education
- Finance & Insurance
- Travel
- Legal
- SaaS
- and more
The Benefits of Using the Report
Benchmarks are a window into what success looks like. They can help you energize your post-pandemic strategy. Benchmarks are a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Paired with AI, they let us deliver insights you can apply today. The data doesn’t just show how you’re performing, it can be the starting point of finding out why you’re performing that way—and then making smart changes.
They reveal which best practices are supported by data, and which aren’t. You’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your team to be happy with “just okay” if they’re seeing something to strive for.
According to Unbounce’s Conversion Benchmark Report, the marketers are very ambitious. There is a real desire to improve conversion rates. Some marketers are very ambitious. They want to be top performers. The marketers use landing pages for all kinds of campaigns, but delivering highly relevant experience remains their biggest challenge. For example, lead-gen activities, like pages promoting eBooks, newsletters, and webinars, still top the charts.
The number #1 obstacle they face is matching the right page to the right audience. They struggle with relevance. Fixing it can involve traffic optimizations further up the funnel. But how do you also make sure that each visitor hits the landing page that’s right for them?
The number #2 obstacle is A/B testing. Marketers feel they don’t have time to optimize their pages using A/B testing. Sometimes they may not have the data or expertise to make meaningful choices when it comes to improving their conversion rates.
With more and more small businesses taking their marketing online, especially in the wake of COVID-19, the Benchmark Report is part of a bigger push to help them overcome these challenges.
It’s slam-packed with insights to help them build more relevant campaigns. Unbounce used machine learning to analyze more than 44 thousand landing pages and over 33 million conversions, refining a (near-literal) mountain of data into actionable recommendations that make optimization waaay simpler.
At Unbounce, your business will empower small and medium sized companies--short on time, money, and expertise--to take on the big guys and win.
Unbounce is supporting marketers across 16 industries, including SaaS, ecommerce, finance and insurance, business services, travel, home improvement, and more.
Beyond industry averages, the Conversion Benchmark Report contains dozens of data-backed insights that you can use to build variants and boost your conversion rates.
Frequently Asked Questions
What Channels Deliver the Highest-Converting Visitors in Your Industry?
A lot of marketers invest heavily to run ads in paid search, but the data shows that in a lot of industries this channel is outperformed by others. Sometimes it’s better to spend on social, or invest more time in building slick email campaigns, because they convert better.
How Do You Best Communicate with Your Target Audience?
Based on the Flesch-Kincaid scale, Unbounce identify the optimal reading level for landing pages based on the correlation between reading ease and conversion rate. Unbounce did the same thing with word count. It’s usually true that shorter pages convert better, but for some industries that’s not the case.
How Do You Choose Which Types of Landing Pages Convert Best?
It may seem obvious that a click-through page is going to outperform one that asks your visitors to fill out a form. But there’s actually a lot of nuance when it comes to conversion types that can be effectively applied to your campaigns to improve campaign performance.
What Emotions Might Relate to Better Conversion Rates?
The data scientists performed what’s called a “sentiment analysis” to detect the presence of certain emotions on landing pages by analyzing the proportion of words associated with those emotions. With this data, we can sometimes identify what sentiments correlate with higher conversion rates and which ones might be negatively impacting you.
COVID Insights. While Unbounce doesn't think they’re as actionable, Unbounce knows that a lot of people were curious about the impacts of COVID-19 on the marketing landscape. So they included a section that provides year-over-year comparisons to how marketers did in 2020 versus the same period in 2019.
Using A/B testing or—much easier, if you’re short on time or traffic—Unbounce’s Smart Traffic, you can have variants running today based upon learning in the report.
AI-derived insights are only part of the equation. In the report, marketers are able to learn a lot of valuable info about how they’re performing versus their competitors, and also what changes they could be making to improve their campaigns.
Using Smart Traffic (or traditional testing), Unbounce recommends marketers to create variants around some of these insights. If you learn that your pages may be too long, for instance, create a shorter variant and see how it does.
AI-powered Smart Traffic is perfect for small businesses. Unlike A/B testing, you don’t need a ton of traffic for it to work. You can create a variant or two based on the CBR, turn it on, and Smart Traffic will auto-magically start routing the visitors to the variant that’s most likely to convert them.
It’s time to dive in and 2021 your highest converting year to date!
Download Now and compare your industry.
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***NOTE: This post contains affiliate links that help you find the items that were mentioned in this article. If you use them, I might be rewarded credit or a small commission of the sale (no extra cost to you). This post is sponsored by Unbounce. Please note that I only recommend tools that I personally use + love and I ALWAYS have my readers best interest at 💗 Thank you for the support.
