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Cyber Monday has become one of the most important days on the business calendar. Every year, tens of millions of shoppers flock to online stores to take advantage of huge discounts and exclusive bargains during this annual sales event.
But even though more and more businesses are learning to capitalize on the popularity of Cyber Monday, some have started reaping the rewards of extending this one-day event into a week-long affair. This latest evolution of the holiday sales season is known as “Cyber Week”.
The date and duration of Cyber Week varies from store to store. For some, Cyber Week starts on Black Friday or at some point during Thanksgiving weekend. Others wait until Cyber Monday to officially launch their Cyber Week promotions.
In any case, the basic idea is the same: instead of restricting special deals to one day, Cyber Week lets authors capitalize on the seasonal increase in consumer demand by spreading their promotions throughout an entire week.
Of course, this is partly due to restrictions imposed by the COVID-19 pandemic, which has pushed more and more consumers to shop for goods and services online. But it’s worth noting that in response to the pandemic, many shoppers have become extremely eager to help out small businesses. In fact, one survey found that seven in ten shoppers prioritized supporting small businesses over getting the best deal during the 2020 holiday season.
It’s clear that Cyber Week presents a huge opportunity for you to boost your brand exposure, attract new customers, and increase your holiday turnover. But the question is: how should you approach it?
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You need to focus on people who are visiting your website.
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2. Then you need a landing page, which collects email addresses of those that visit your website. You can give your visitor a sample thriller chapter where it hooks the reader in exchange for their name and email addresses.
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3. Now you are ready to get online, collect quality leads, sell products and services, optimize and grow with newsletters.
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💥These are the steps to take in September and October to set yourself up for the most success in November and December.
💥This is how to streamline your tech to ensure your promotion goes off without a hitch.
Now, here are some examples the types of offers that convert the best, with real-world examples from Leadpages customers (Hint: it's not just slashing prices that will get you great results).
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Now that you did the three steps in is now time to grow your list. Run a contest or giveaway.
Few tactics offer as much bang for your buck as a contest or giveaway. People love free prizes and will gladly engage with brands and share their content if it gives them a chance to win some high-value freebies. The trick is to design a contest that requires participants to publicly interact with your brand in some way.
For example, you could run a caption competition for one of your posts, where you either select a winner at random or hand the top prize to whoever responds with the most liked comment. Alternatively, you could ask participants to create a piece of content and share your promotion with a friend (tagging you) in order to enter the giveaway.
Whatever the case, just be sure the rules are clear and obvious to maximize participation.
When promoting Cyber Week deals to your customers you’ll need somewhere to direct them. Brands often provide a link to their homepage or a product page, but both options present problems.
First, your homepage is usually too busy for customers to find the offer you’re promoting, while a product page may be a little premature for those who aren’t familiar with your brand.
A better alternative is to build dedicated sales landing pages for your Cyber Week offers. This helps you create a user experience tailored specifically to the needs of bargain hunters, doing away with anything that might distract them from making a purchase.
You can easily build beautiful landing pages using the Leadpages Drag & Drop Builder. When building out your page, consider using a countdown timer to heighten the sense of urgency, and be sure to make use of testimonials, reviews, and other social proof to reassure customers that you’re the real deal and show them how much your other customers trust you.
Here are more strategies for building a killer Cyber Week marketing plan
In order to truly capitalize on Cyber Week you’ll need a well-thought-out marketing plan. After all, you’re not the only game in town and the competition for consumer attention over the holidays is fierce.
Fortunately, the following strategies will help stand out from the crowd and provide a seamless customer experience to maximize your sales:
🤗Prep your online store for the shopping frenzy
To pull off a successful Cyber Week campaign, make sure your website is optimized to assist visitors with their shopping journey and convert them into customers. Here’s what you should do to enhance your site’s performance:
Compress any images, videos, or files that sit on your website.
To see how fast your website currently loads, and for suggestions on how to improve its speed, check out Google’s free Page Speed Insights tool.
If you’re looking to fast-track page speeds, Leadpages offers some of the fastest page loading speeds available on any website or landing page building platform.
🤗Optimize for mobile
Therefore, it’s essential that your website performs just as well on mobile devices as it does on desktops. This means ensuring that you use clear and intuitive navigation, high-quality visuals, and well-formatted text.
Most importantly, make sure your website or landing template is mobile responsive. For example, all of Leadpages’ professionally designed templates are responsive and automatically adapt to whichever browsing device is used.
Get a better understanding of how your site performs on mobile by checking out Google’s mobile-friendly test tool.
😉Upgrade your website security
Unfortunately, Cyber Week is also a time of increased cyber threats. No business is immune to cyberattacks, which is why it’s so important to do everything you can to shore up your website security.
Here are few ways to protect yourself:
Update your systems regularly.
Remove any apps you aren’t using.
Protect your customers’ privacy by only holding onto data that is essential for your business.
Use a secure shopping cart and SSL to encrypt data.
Replenish your inventory
After investing so much time into your Cyber Week marketing, the last thing you want is for your stock to run dry and leave customers disappointed.
Avoid this scenario by taking the following actions:
Categorize your products according to whether they’re fast-moving, constantly moving, or slow-moving. Estimate the demand for each item and stock up accordingly.
Use inventory management software to keep close tabs on your inventory.
Consider displaying the number of products left in stock on your product pages. This lets visitors know how many items are remaining, which often persuades them to buy right away.
Invest in online customer support
Shoppers expect a quick response time during Cyber Week, as many deals are limited-time offers. So, you’ll need to beef up your customer support to account for the increased demand.
Create an FAQ page specifically for Cyber Week inquiries and make sure it’s easy to find.
Consider adopting a live chat system like Drift so customers can resolve their issues on your website in real-time.
Don’t leave social media mentions or emails unanswered for too long. Use tools like IFTT to manage all your mentions in one place.
🤗 Offer some irresistible deals
Now onto the centerpiece of your Cyber Week campaign: the deals!
Whether you choose to run a single promotion throughout the week, or offer different deals each day, you’ll have to create offers that both tempt customers and make sense for your business. After all, most small businesses can’t compete with big retailers on price.
That said, there’s plenty of scope to offer unique deals that are both profitable for you and attractive to shoppers. Here are some suggestions:
A good old-fashioned sale.
Exclusive coupon codes for your existing customers.
Site-wide sales with universal coupon codes.
Gift bundles.
Free or reduced-price trials.
Buy one get one free, or buy two get a third free.
Personalized gift wrapping.
Gift cards with a minimum purchase (e.g. a free $20 gift card for all orders above $100).
For more promotion ideas, check out our 15 holiday marketing tips for small businesses.
🤗 Promote your deals on social media
Once you’ve settled on a compelling offer, the next step is to think of ways to generate buzz on social media.
🤗 Influencer marketing is an excellent way to build positive word-of-mouth around your brand and attract new customers. The idea is simple: reach out to a social media personality whose followers overlap with your target audience and encourage them to promote your product or service to their followers by offering an incentive.
For example, leading up to the holiday season you can delivere gift boxes to influencer partners that may include various items you want to promote such as books. In exchange, each influencer received a 50% discount on your books as well as the gift box they’d received.
🤗 Dazzle your customers with beautiful Cyber Week landing pages
When promoting Cyber Week deals to your customers you’ll need somewhere to direct them. Brands often provide a link to their homepage or a product page, but both options present problems.
🤗 Cyber Week is a great time to focus on upselling and cross-selling, since shoppers are already primed to spend. This should boost conversions and increase your average order value.
You can offer cross-sells and upsells via:
Product pages: List related or complementary products next to the main listing.
The cart page just before checkout: Give customers the chance to add other related products to their cart right before checkout with a simple click-to-add button.
Thank you pages: A post-purchase upsell lets customers buy another item immediately after checkout without entering their payment information again.
Post-purchase emails: Send customers an email suggesting other items they can add to their recent order. Let them know any additional items will be delivered at the same time as their original order.
I love Leadpages because that platform has all in one solution. It can be used as a website builder, lead generation machine with lead magnet templates. I love using templates because it saves time then building something from scratch. You should try it too.
Let me know in the comments what strategies worked for you.
**NOTE: This post contains affiliate links that help you find the items that were mentioned in this article. If you use them, I might be rewarded credit or a small commission of the sale.sponsored by Leadpages. Please note that I only recommend tools that I personally use + love and I ALWAYS have my readers best interest at 💗 Thank you for the support.
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